一、商标侵权

亲爱的xxx：

我是（Your Store）的负责人。很抱歉，我们...感谢您给我们上诉的机会。这是我们的POA解释...，请审查。

不熟悉亚马逊政策的新员工根据品牌 ASIN 发布了通用商品。

收到您的通知后，我们已删除与此侵权相关的所有 ASIN。

Xxx（月）xxx（日）下午，我们的经理陈女士给大家下达了任务。她要求我们暂停工作，专注于学习亚马逊知识产权政策政策。

我们已委托商标代理机构在美国注册我们的商标，未来我们将优先销售具有自有品牌的产品。

期待收到您的回复。Best regards店铺名 

Dear xxx:
I am a principal of(Your Store).We are sorry that we...Thanks for giving us a chance to appeal. This is our POA to explain ...,please review.
The new employee who is not familiar with Amazon policy listed generic items against the branded ASIN.
Upon receiving your notification, we have deletedall ASINs related to this infringement.
In the afternoon of Xxx(月)xxx(日)， our manager Ms. chen distributed a task to everybody. She asked us to pause our work and focus on learn Amazon intellectual propertypolicies policy.
We have commissioned a trademark agency toregister our trademark in the us，in the future we will give priority to thesale of products with our own brand.
Look forward to receive your reply.

 Best regards

二、产品图片侵权

尊敬的卖家绩效团队：

感谢您对违反政策的通知......，对于我们犯下的可怕错误，我们深表歉意。我们是中国的一家小公司，专注于外贸，在美国亚马逊上销售一直是我们的终极梦想之一。

为了在亚马逊上开设我们的商店，我们做了很多准备工作，并与亚马逊销售经理 XXXX 合作了很多细节，包括可以做什么和不能做什么。他事先告诉我们，在亚马逊，形象和性格违规是一个非常严重的问题，我们非常非常认真地对待这个问题。

然而，我们的一位新销售人员不小心将该产品列入了清单，因为我们想从 50 个 SKU 开始销售（当时我们准备好了 49 个 SKU。他在其他人不知情的情况下上传了产品，我想再次为我在员工管理方面的粗心大意道歉。

以下是我们公司为防止此类问题再次发生而采取的措施。

1.我们刚刚再次组织了关于销售经理XXXX发送给我们的罐头和罐头的培训，特别强调了违反政策的行为，包括产品的形象违规和产品上的措辞违规，并检查了我们已经列出的所有产品。

2. 我们删除了所有我们认为可能违反政策的商品。

3. 我们在公司制定了规则，规定在添加到我们的库存并在亚马逊上列出之前，必须仔细审查我们所有的库存，并且不会违反任何亚马逊政策。我想第三次为我在管理上的粗心大意道歉，请让我们知道我们还能做些什么来恢复我们的账户，我们将尽一切努力实现目标。

期待您的回音。

XXX公司 

Dear Seller Performance Team，

Thank you for your notification on the policy violation on the......, we would like to sincerely apologize for the terrible mistake we made. We are a small company in China focusing on foreign trade and selling on Amazon US has been one of our ultimate dreams.

We did a lot of preparation in order to launch our store in Amazon and worked with the Amazon sales manager XXXX on a lot of details including the can do's and can't. He informed us beforehand that image and character violation is a very serious issue in Amazon and we have taken that very very seriously.

However, one of our sales staff, who is new to the company, accidentally put this product onto the list because we would like to start our sales with 50 SKUs ( We had 49 Skus ready at that time.) He uploaded the product without everyone else's knowledge and I would in person like to apologize again for my carelessness in staff management.

Here are the things our company has done to prevent such an issue from happening again.

1. We just organized training again on the can's and can't the sales manager XXXX sent us, especially emphasizing the policy violation including image violation of products and wording violation on the product and checked all the products that we have already listed.

2. We deleted all the products that we think could potentially violate the policies.

3. We have setup rules in the company that all of our inventory must be carefully reviewed and would not violate any Amazon policies before adding to our inventory and listing on Amazon. I would like to apologize for a third time for my carelessness in management ，and please do let us know what else can we do to reinstate our account and we will do everything we can to meet the target.

Looking forward to hearing from you.

XXX 

三、版权侵权

尊敬的亚马逊卖家支持：

我们非常感谢您对我们帐户的关注和帮助！

今天，我们收到您的通知，由于我们销售了侵权产品或假冒产品，我们的销售权限已被取消，我们的账户已被冻结。

XXXX XXXXX （列出侵权产品）

我们会立即检查您上面提到的列表。首先，我们对自己的无知感到非常抱歉，因为我们是亚马逊销售的新手，并且在亚马逊平台上销售时缺乏规则和政策。其次，列表是在XXX上创建的（见附件1，第一次上架时间），我们当时并不知道该产品是自有品牌的，到目前为止，我们承认这是我们自己的错。在收到您的通知后，我们会立即检查这些产品并删除这些产品（见附件 2），并下定决心不再销售这些产品以及其他可能违反亚马逊规则的侵权产品或假冒产品。

我们再次为我们的粗心大意道歉。

今天，当我们收到您的通知时，我们意识到我们犯了一个多么大的错误。然后，我们立即删除相关列表。我们承诺，如果我们没有获得搜查令，我们将永远不会再在亚马逊上出售它们。

老实说，由于我们到目前为止没有销售任何这些产品，因此我们无法提供发票、收据、合同、交货单的副本，您可以查看这些副本。此外，我们不拥有该品牌或获得授权，但我们可以提供供应商的一套资格文件（见附件3）。我们愿意配合您的调查。

您能考虑一下该帐户的客户指标吗？我们为客户提供了优质的产品和客户服务。我们从未收到过索赔或负面反馈。希望亚马逊可以调查一下。如果您能再给我们一次在亚马逊上销售商品的机会，并为我们的客户提供更好的服务，我们将不胜感激。我们的承诺：

1. 当然，我们将了解有关在您的平台上销售的所有政策和规则。当我们创建列表时，我们将遵循规则和要求。

2.我们将检查我们帐户中的列表，看看是否有任何不符合您要求的产品，如果有，我们将立即修复或删除。我们再也不会卖掉它们了。

3.我们将检查我们已售出的所有产品，任何投诉或产品问题，我们将在12小时内以适当的方式解决，以利于客户的权利。

4.如果以后有任何销售问题，我们会咨询亚马逊寻求帮助，而不是不当销售。

5.为了在亚马逊上取得良好的业绩，为我们的客户提供更好的服务，我们计划在不久的将来通过FBA交付我们的产品。我们已经做出了一些努力来实现它。

答：最近，我们准备了一些将发送到FBA的产品，例如XXX，这些产品不违反亚马逊的规则和要求。

B. 产品准备就绪后，我们将将它们运送到亚马逊仓库，以提供更好的客户体验。

C.对于这些产品，我们将仔细检查质量并提供退货和保修服务。我们将尽最大努力以高质量和低订单缺陷率创造美好和安全的购物体验。

D.可以做广告的产品，我们做了很多广告，在亚马逊上推广我们的产品，为了让更多的用户知道和信任我们的产品。根据我们的数据，亚马逊上的广告确实提高了产品的曝光率和成交率，因此更多的客户有机会了解我们的产品，也为卖家和买家建立了一个沟通的平台。

真诚的，我们写这个。我们将尽最大努力在亚马逊上提供我们的销售。

如需任何进一步的信息，请随时与我们联系！

期待您的回音！

此致敬意

XXXX 

Dear Amazon seller support：

We really appreciate your concern and help to our account!

Today we received a notification from you that our selling privilege has been removed and our account has been blocked because we sold infringement products or counterfeit products.

XXXX XXXXX (列出侵权产品)

Immediately we check the listings you mentioned above. Firstly, we feel really sorry about our ignorance, as we are new to Amazon selling and are lacking in the rules and policies when sell on amazon platform. Secondly, the listings were created on XXX(see ANNEX 1，第一次上架时间), and we did not know this product is with its own brand at that time, to this point we acknowledge it is our own fault. The instant we get your notification, we check these products and deleted these products at once(see ANNEX 2) and made up our mind that we would NEVER sell these products and other infringement products or counterfeit products that may against Amazon rules any more.

Again we sincerely apologize for our carelessness.

Today when we received you notification, we realized what a big mistake we have made. Then we immediately delete the listings concerned. And we promise that we will NEVER sell them again on Amazon if we do not get the warrant.

Honestly speaking, as we did NOT sell any of those products so far, we could not provide the copies of invoices, receipts, contracts, delivery orders, which you can look into. Also, we do not own the brand or get the authorization, but we can provide a set of qualification documents of our supplier(see ANNEX 3). We are willing to cooperate with your investigation.

Would you please consider the account’s Customer Metrics? We provided customer both good products and customer service. We never got a claim or negative feedback. Hope Amazon can look into it. We would really appreciate it if you could give us another chance to sell on Amazon and to provide a better service to our customers. Our promise:

1. Absolutely, we will see through all the policies and rules about selling on your platform. When we create our listings, we will follow the rules and requirements.

2. We will check the listings in our account to see if there are any products which do not meet your requirements, if it does, we will fix or delete it immediately. And we will NEVER sell them again.

3. We will check all the products we've been sold, any complaints or product issues we will solve them in proper way within 12h in favor of the customer's right.

4. If there are any selling questions in the future, we will consult Amazon for help instead of selling it improperly.

5. In order to make a good performance and provide our customers with a better service on Amazon, we plan to deliver our products through FBA in the near future. And we have made some efforts to realize it.

A. Recently, we have prepared some products which will be sent to FBA, such as, XXX which are not against the rules and requirements of Amazon.

B. As the products are ready, we are going to deliver them to amazon warehouse to provide a better customer experience.

C. For those products, we are going to make a close check on the quality and provide a return and warranty service. We will try our best to create a nice and safe shopping experience with our high quality and low order defect rate.

D. The products, which can make advertising, we have been made a lot of advertising to popularize our products on Amazon, in order to let more users know and trust our products. According to our data, the advertising on Amazon does improve the product's exposure and close rate, so more customers have the opportunity to know our products, and also establish a platform for the seller and the buyer to communicate.

Sincerely, we write this. We will try our best to provide our sales on Amazon.

Any further information is needed, please feel free to contact us!

Look forward to hearing from you!

Best regards,

XXXX

四、原创图片被诉侵权

尊敬的亚马逊团队，

我们收到一条政策警告，指出亚马逊已从我们的网站中删除了一些图片，因为权利所有者投诉这些图片侵犯了其知识产权。  

ASIN：

投诉编号：

亚马逊删除的图片：

图片链接：xxxxx

图片链接：xxxxx

我们一直在努力确保我们符合亚马逊设定的标准和我们自己的优质客户服务标准，我们很难相信我们的图像侵犯了他人的知识产权。此商品（ASIN：xxxxxxxxx）的所有照片均由我们的设计师拍摄和设计。

首先，我们直接联系权利人以解决此争议。我们请对了主人查看图片，最后，他发现图片来自我们，下面是我们电子邮件的截图。（已附上）

电子邮件 1：电子邮件链接

电子邮件 2：电子邮件链接

其次，我们建议权利所有者通过以下方式联系亚马逊

notice@amazon.co.uk 撤回投诉。（我在电子邮件中提到过）

第三，我们可以提供所有照片和源文件作为证据。（见附件）

1.照片

摘自：

拍摄时间：

拍摄地点： 

2.源文件：您可以看到我们如何在Photoshop中处理图片。

请审查此案，我们正在寻找公平公正的答复。如果您需要更多详细信息，请与我们联系，我们会在第一时间回复您。

此致敬意

xxx 

Dear Amazon Team,
We received a policy warning stated that Amazon has removed some images from our site because of a rights owner complained about the image(s) that infringes on its intellectual property rights.              
ASIN:
Complaint ID:
The picture that Amazon has removed:
Picture link: xxxxx
Picture link: xxxxx

We always work hard to assure we are meeting the standards set by Amazon and our own standards of quality customer service, it is hard for us to believe that our images infringe others' intellectual property rights. All the photos of this item (ASIN: xxxxxxxxxx) were taken and designed by our designer.

Firstly, we contact the rights owner directly to resolve this dispute. We asked the right owner to review the pictures, finally, he found that the picture is from us, below is the screenshot of our e-mail.(Have attached) 

Email 1: email link
Email 2: email link
Secondly, We have advised the rights owner to contact Amazon at
notice@amazon.co.uk to withdraw the complaint.(I have mentioned it in e-mail)

Thirdly, we can provide all the photos and source files as evidence.(Please see the attachment)
1.Photo
Taken From:
Shooting Time:
Shooting Location:
2. Source File: You can see how we processing the picture in Photoshop.
Please review this case, and we are looking for a fair and just reply. If you need additional details, please kindly contact us, we will reply you at the first time.
Best Regards
xxx 

五、恶意投诉外观专利侵权

尊敬的亚马逊卖家绩效团队：

感谢您为我们提供机会，对因外观专利侵权而被删除列表提出上诉。

我们理解亚马逊非常重视知识产权投诉。关于本案，我们认为外观专利侵权诉状无效、不真实。

我将与您分享我的计划，说明我没有侵犯任何知识产权，并认为外观专利侵权投诉无效，并且我们有证据证明我方是无可指责的，以防止在以后的销售中发生类似的投诉。

我们收到了关于收到投诉的日期的政策警告， ASIN： 被投诉的产品 asin， 专利号： 对方专利号.

我们查阅了外观专利对方专利号的细节，通过仔细阅读和研究，从外观专利图片来看，我认为投诉不合理，无效。

以下是我们的产品，ASIN：xxx，与外观专利对方专利号至少有6个显著差异。

我们的产品与他们的设计权不同

（罗列我方产品与对方产品的不同点）

综上所述，我司产品在产品外观上的六种差异，足以证明我司产品与专利方专利号投诉人的产品是完全不同的两种款式，我方没有侵犯投诉人的外观专利权。

我们如何处理投诉：

1、仔细调查我们的产品是否侵权，明确我们没有侵权行为。

2、我们已根据邮箱地址联系专利投诉人，告知其公司对我公司的不当投诉及其给我们造成的损失，并要求他们尽快撤回对亚马逊的投诉申请。

3. 仔细检查我们的整个亚马逊账户，以确保我们的产品列表完全符合亚马逊的政策指南，尤其是在知识产权和设计版权方面。

此外，在未来几天在亚马逊上销售任何新商品之前，我们将仔细核实商品和详情页是否侵犯了他人的知识产权或设计权。我们将定期重新阅读亚马逊的政策指南，以确保我们不会违反任何规定。同时，我们将继续关注更新的政策和法律变化。我们绝不会侵犯他人的外观专利。

我们非常珍惜在亚马逊上销售的机会，ASIN： 我方产品 ASIN 对我们来说意义重大。我们有许多与此ASIN相对应的货物正在运往亚马逊仓库的途中，很快就会到达。对方的虚假投诉已经影响了我们的业务，我们恳请亚马逊履约团队认真调查此案，恢复我们的ASIN： 我方产品销售权。

非常感谢您的帮助，期待您的回复。

Dear Amazon seller performance team,

Thank you for providing us with an opportunity to appeal to the removal of listing due to appearance patent infringement.

We understand that Amazon attaches great importance to intellectual property complaints. Regarding this case, we believe that the appearance patent infringement complaint is invalid and untrue.

I will share with you my plan, which explains that I have not infringed any intellectual property right, and believe that the appearance patent infringement complaint is invalid, and we have evidence to prove our side is blameless to prevent similar complaints take place in future sales.

We received a policy warning on 收到投诉的日期, ASIN: 被投诉的产品 asin, Patent Number: 对方专利号.

We have checked the details of the appearance patent 对方专利号, and through careful reading and research, from the appearance patent pictures, I think the complaint is unreasonable and invalid.

The following is our product, ASIN: xxx , there are at least 6 significant differences from the appearance patent 对方专利号.

our 产品 is different from their design right

（罗列我方产品与对方产品的不同点）

In summary, our product 's six differences in product appearance are sufficient to prove that our product and the patent 对方专利号 complainant's product are completely different two styles, and we have not infringed the complainant's appearance patent.

How did we deal with the complaint:

1. Carefully investigated whether our products are infringing, and it is clear that we have no infringement.

2. We have contacted the patent complainant according to the email address to inform them of the company's wrongful complaint against our product and the losses it caused to us, and request them to withdraw their complaint application to Amazon as soon as possible.

3. Carefully checked our entire Amazon account to ensure that our product list is fully complies with Amazon's policy guidelines, especially regarding intellectual property and design copyright.

In addition, before selling any new products on Amazon in the coming days , we will carefully verify whether the products and detail pages violate the intellectual property rights or design rights of others. We will periodically re-read Amazon’s policy guidelines to ensure that we will not violate any regulations . At the same time, we will keep on showing concern to the updated policies and legal changes . We will never infringe on the appearance patents of others.

We cherish the opportunity to sell on Amazon very much, and ASIN: 我方产品 ASIN is of great significance to us. We have many goods corresponding to this asin are on the way to the Amazon warehouse and will arrive soon. The other party’s false complaints have already made our business affected, we earnestly request Amazon performance team to investigate this case carefully and restore our ASIN: 我方产品 sales right.

Thank you very much for your help and looking forward to your reply .